Cross-Cultural Communication and Etiquette
ISBN：978-7-5024-9635-7
主编：崔静静
副主编：仇晓燕 范丽丽 龙娜娜
参编：胡延峰 仵欣欣 杨银
出版时间：2023年8月
图书定价：45元
推荐语
普通高等教育“十四五”规划教材
《跨文化交际与礼仪》教材有四个特点：第一，内容系统。教材系统地涵盖了跨文化交际和礼仪的主要领域，包括文化与礼仪、跨文化与礼仪、日常礼仪和商务礼仪。第二，语言规范。教材参考了中外权威教材、书籍和官方网站，语言地道、原汁原味。第三，宣传中国文化和礼仪。教材用大量篇幅宣传中国传统哲学、文化和礼仪，激发学生的爱国情怀。第四，教辅齐全。教材配有教学课件、练习题答案等，提高了教师的教学效率。
内容简介
本教材首先介绍了跨文化交际研究涉及的“文化”“交际”“跨文化交际”等核心概念、特点及其关系，并从中西方文化产生的哲学根源对中西方价值观进行对比，使学生更好地了解中西方文化差异的根源，提高大学生对本民族的文化自信,增强其对异域文化的了解；其次介绍了日常礼仪和商务礼仪，以及在跨文化交际中需要掌握的礼仪，以帮助学生了解多样化的文化风俗和礼仪,扩大学生的跨文化视野。
目录
Part Ⅰ Culture and Etiquette
Chapter 1 An Overview of Culture and Etiquette
Lead-in
1.1 Culture
1.2 Communication
1.3 Intercultural communication
1.4 Global view on intercultural communication
1.5 Etiquette culture in global village
Exercises
References
Chapter 2 Chinese and Western Philosophy
Lead-in
2.1 A brief history of Chinese philosophy
2.2 A brief history of Western philosophy
2.3 Representative Chinese philosophers
2.4 Representative Western philosophers
2.5 Comparison of Chinese and Western philosophy
Exercises
References
Part Ⅱ Cross-Culture and Etiquette
Chapter 3 Customs and Etiquette Across Countries
Lead-in
3.1 Social customs and etiquette
3.2 Oriental culture
3.3 Culture in some western countries
3.4 Middle Eastern culture
3.5 Main African cultures
Exercises
References
Chapter 4 Etiquette in Intercultural Communication
Lead-in
4.1 Intercultural communication and cultural conflicts between China and the West
4.2 General intercultural business etiquette
4.3 Business negotiation etiquette
4.4 The difference of business letter etiquette
4.5 Communication strategies of Chinese and western business etiquette
4.6 E-mail etiquette
Exercises
References
Part Ⅲ Daily Etiquette
Chapter 5 Travel
Lead-in
5.1 Traveling with your boss
5.2 Travel customs and tips
5.3 Airplane/Airport etiquette
5.4 Other related items
Exercises
References
Chapter 6 Table Manners
Lead-in
6.1 Table manners basics
6.2 Decoding the table setting
6.3 Hosting or participating the business meals
Exercises
References
Chapter 7 Polished Professional
Lead-in
7.1 How to make a great first impression
7.2 Personal presentation
7.3 Rules of the handshake
7.4 Kiss and hug
7.5 Introductions
7.6 Making an entrance
7.7 How to exude confidence,authority,and charisma
7.8 How to take credit without bragging
7.9 Giving toasts and speeches
7.10 Professional dressing
7.11 Professional grooming
Exercises
References
Part Ⅳ Business EtiquetteChapter 8 Business Etiquette in some Countries
Lead-in
8.1 Business etiquette in the UK
8.2 Business etiquette in the U.S.
8.3 Business etiquette in Japan
8.4 Business etiquette in France
8.5 Business etiquette in Germany
8.6 Business etiquette in Netherlands
8.7 Business etiquette in Russia
8.8 Business etiquette in South Africa
8.9 Essentials to know about gestures across countries
Exercises
References
Chapter 9 Business Communication Making the Connection
Lead-in
9.1 Nonverbal cues
9.2 Be a good conversationalist
Exercises
References
Chapter 10 Workplace Etiquette
Lead-in
10.1 Rules of open-office etiquette
10.2 Dealing with relationships in the workplace
10.3 Business reception etiquette
10.4 Office e-mail etiquette
10.5 Office phone etiquette
10.6 Office elevator etiquette
Exercises
References
Chapter 11 Job Application and Interview Etiquette
Lead-in
11.1 Before job interviews
11.2 During job interviews
11.3 After job interviews
11.4 Golden rules in a job interview
11.5 How to make your job application stand out
Exercises
References
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